20.05.2011 - The international advertising agency, Grey Amsterdam,
who developed the awareness-raising material The Underwear Rule of
the Council of Europe ONE in FIVE Campaign to stop sexual violence against children,
has won a gold and two silver awards at the Prague International Ad Festival.
The gold award was awarded for Best State Advertising; the silver awards
were awarded for Design and for Storytelling.
These awards recognise the innovative aspect of the ONE in FIVE awareness-raising
material developed by Grey Amsterdam in collaboration with the Council of Europe.
Jury members at the Prague International Ad Festival included senior directors at
international companies throughout Europe (including Heineken and Adidas) and executive
creative directors from major creative agencies, including Grey Amsterdamís Seyoan Vela.
The Underwear Rule child-friendly awareness-raising material has been produced by the Council
of Europe to help parents explain to children where others should not try to touch them, how
to react and where to seek help. It is produced within the Council of Europe ONE in FIVE Campaign
to stop sexual violence against children.
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