Media as facilitators of public debate are widely viewed as a key tool for managing the increasing diversity in society. When reporting on arrivals of refugees and migrants to Europe throughout 2015-2016 however, media have played a central role in framing these events as a “crisis”.

This perspective contributed to negative and sometimes hostile attitudes amongst the public toward the newcomers. Two recent Council of Europe reports examine the role of media, the expectations and needs in the communication domain of migrants and refugees themselves, and the responses by community media.

Mainstream media constitute key and trusted resources for officials and the public to make sense of unfolding events and take appropriate action. Thus, the role of the media is crucial in providing a platform for complex issues to be unpacked, problematised and presented to the public. The European Court of Human Rights has consistently underlined the vital role of the media as a "public watchdog": they impart information and ideas on matters of public interest, and the public also has a right to receive them. As facilitators of public communication and discourse, media are widely viewed as an important tool for managing the increasing diversity in society and promoting inclusion.

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Identifying solutions

Both Council of Europe reports contain recommendations for an inclusive media policy with respect to migrants and refugees. The studies unanimously highlight the need for joint action at all levels – by policy-makers, civil society organisations, public service, commercial and community media. In the first place, refugees and migrants should be recognised as relevant and respected parts of the audience with specific interests and needs (e. g. concerning information about rights, resources and duties, as well as the possibility to develop a voice that can be heard).

Media as a facilitator of public discourse cannot fulfil its important function when whole segments of the population are excluded, for example, newly arrived migrants and migrants who have resided in communities for longer periods but still encounter barriers in their access to media.

Community media, with their long experience of multilingual and interactive formats, have for decades involved newly arrived refugees and migrants in media production, thereby strengthening their access to local networks of communication.

Media makers and activists with a refugee or migrant background have played a key role in investigating and documenting alternative perspectives and providing important counter narratives where mainstream media fail. 

Next steps

Building on previous instruments, the Parliamentary Assembly of the Council of Europe called in 2017 for national policies to promote multimedia communication and information campaigns targeting both residents and migrants, with the aim of providing an integration-friendly environment for all.

In their efforts to promote media pluralism and diversity of content, Council of Europe member states should adequately support all sectors of the media: public, private and community based. The latter can play a particularly important role in polarised societies where inclusive media environments are indispensable to broaden access for all members of society to commonly shared communication spaces. 

"Everyone has the right to freedom of expression"

Art. 10 European Convention on Human Rights

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