Strasbourg, 17 September 2009

PUBLIC SERVICE MEDIA GOVERNANCE

Consultation meeting organised by the Council of Europe

Strasbourg, 17-18 September 2009
Agora Building
Room G05

Agenda

17 September

09:30 Opening of the meeting

      Jan KLEIJSSEN, Director of Standard-setting, Directorate General of Human Rights and Legal Affairs of the Council of Europe
      Tim SUTER, Managing Director, Perspective Associates Limited, United Kingdom, Chairperson of the meeting

10:00 Governance in the public services domain

      Good Governance Standard for Public Services: conclusions of the Independent Commission on Good Governance in Public Services

      Presentation by Ewan KING, Director of Research, Office for Public Management, United Kingdom

10:15 General discussion:

    § Specificity of public services in the media sector: Common/distinctive features between public services delivered by the media and other public services

11:00 Coffee break

11:30 Public service media today: ensuring governance models are appropriate to the new technological and social environment

Presentation by Christian S. NISSEN, independent advisor on media and management, Denmark

11:45 Panel discussion 1:

    § What exactly is understood by governance in PSM sector?
    § What are the common features/problems among today’s governance models?
    § Is it necessary to modify traditional governance models to help PSM face today’s challenges?
    § If yes: What exactly would it be necessary to modify and for what purpose?

      What would be the best strategy/method for developing present day’s models?

    § Examples for possible inspiration in other public/private services

Moderator:

      Christian NISSEN, independent advisor on media and management, Denmark

Panellists:

      Jo BARDOEL, Amsterdam School of Communications Research
      Andra LEURDIJK, TNO Information and Communication Technology, the Netherlands; former secretary of assessment commission for the Dutch PSM and the Dutch World Service
      Pascal ALBRECHTSKIRCHINGER, ZDF, European Affairs Office
      Louis HEINSMAN, International Relations, NPO, the Netherlands

13:00 Lunch

14:30 Public service media today: ensuring governance models are appropriate to the new technological and social environment

(Continuation of the discussion)

16:00 Coffee break

16:30 Public service media governance and the public

Panel discussion 2:

    § Public participation in the conception/provision of contents and formats

      (interactive services/programmes, user generated content, etc.) – “indirect” participation

    § Public participation - direct or otherwise - in decision-making (supervisory boards, consultative programming structures, other forms of co-regulation)
    § Examples for possible inspiration in other public/private services

Moderator:

      Bissera ZANKOVA, State Agency on Information Technologies and Communications, Bulgaria

Panellists:

      Márk LENGYEL, Managing Director, Kormendy-Ekes & Lengyel Consulting, Hungary
      Vera BEUTLER, Federal Office for Communications (OFCOM), Switzerland

Nuno CONDE, State Department for Media Policy, Portugal

      Lizzie JACKSON, Faculty of Communications Media, Ravensbourne College of Design and Communication, United Kingdom

18:00 Close of the first day

18 September

9:30 Public service media governance and management methods

Panel discussion 3:

    § Financial management
    § Staff management
    § Examples for possible inspiration in other public/private services

Moderator:
Tim SUTER, Managing Director, Perspective Associates Limited, United Kingdom
Panellists:

      Ewan KING, Director of Research, Office for Public Management, United Kingdom

Giuseppe de MARTINO, Legal Director, DailyMotion.com
Olaf STEENFADT, digital media consultant, MTV, Hungary

11:00 Coffee break

11:30 Public service media governance and other important factors

General discussion:

    § Financial models
    § Legal framework
    § Technological developments 
    § Examples for possible inspiration in other public/private services

13:00 Lunch

14:30 Examination of terms of reference of the future Group on PSM Governance (MC-S-PG) and suggestions for orientation of its work

General discussion:

    § Examination of the different elements of the ToR of the future MC-S-PG Group
    § Possible working methods to deal with the subjects
    § Possible concrete results to be achieved
    § Possible involvement of the participants in future MC-S-PG work

16:00 Coffee break

16:30 Conclusions

    § General discussion – tour de table
    § Summary of findings by Bissera ZANKOVA, State Agency on Information Technologies and Communications, Bulgaria
    § Conclusions by Tim SUTER, Managing Director, Perspective Associates Limited, United Kingdom, Chairperson of the meeting

18:00 Close of the meeting