K2 - Implement measures to encourage young people to practise heritage
It is essential to reach out to young people, analyse their demotivation and bring various approaches into play to induce greater commitment.
K2 Challenges
Knowledge challenges
- Identifying, preserving, transmitting and sharing heritage knowledge and skills
- Raising awareness of the values conveyed by heritage
- Enlisting the commitment of young people to heritage
K2 Target audience
- local
- regional
- national
- European
Recommended courses of action for K2
- Introduce culture or heritage passes for specific age groups, and assess the success of the scheme
- Encourage the organisation of targeted events for young people
- Offer free or reduced-price entry
- Develop incentives devised in consultation with young people
- Promote and encourage the practices of young people (media, competitions)
- Organise heritage-based “events with a twist”