It is essential to reach out to young people, analyse their demotivation and bring various approaches into play to induce greater commitment. 

 Recommended courses of action for K2

  • Introduce culture or heritage passes for specific age groups, and assess the success of the scheme
  • Encourage the organisation of targeted events for young people
  • Offer free or reduced-price entry
  • Develop incentives devised in consultation with young people
  • Promote and encourage the practices of young people (media, competitions)
  • Organise heritage-based “events with a twist”

 Good practices for K2