Joint campaigns of the Intercultural Cities Programme
At Intercultural Cities we believe we are stronger together. As a network we aim to amplify our voices and to jointly speak up to share the message of real equality, the diversity advantage and intercultural interaction. One way to share this message is through joint communication campaigns to commemorate the international days which are interlinked with the topics we focus on as Intercultural Cities.
Through joint campaigns on the international days, the member cities can join forces to speak up on joint topics and link this to the campaigns run by the cities. Through this, we can together as a network make our voices heard and reach audiences we would not be able to speak to individually. campaigns are prepared jointly within the network well in advance to convey coordinated messages through common tools and a brand identity, so to facilitate the participation of member cities, allow for adequate planning, and increase impact. The joint campaigns overall are bright in nature and multilingual, allowing for an international use across the global intercultural cities network. Each campaign has a specific area of focus linked to the international day and the priority topics of the Intercultural Cities programme.
There are several international days which commemorate topics which are at the heart of the work of the Intercultural Cities programme. In 2021, the World Day for Cultural Diversity for Dialogue and Development; the World Refugee Day; and the International Migrants Day have been chosen as focus areas. Please find information on the international days for 2021 below
World Refugee Day – 20 June 2021
The intercultural city is an inclusive place; a place where we all feel welcome, get to participate, interact, and learn from each other. The intercultural city is our Home. And while for some of us that place is where we were born or where we could freely choose to settle, for others it is someplace different: they were forced to leave their Home and found a new one in our intercultural city. We all deserve a safe Home.
On the occasion of World Refugee Day (20 June 2021), the Intercultural Cities programme calls on all member cities and regions to consider what “Home” really means. Is home a place where you feel safe? A place where you hear the voices of friends and family? A place where you feel welcome? Is Home a new hope? We strongly believe that we all want to feel at home somewhere, and while home can be many things, this idea unites us. To that end, for this year’s World Refugee Day intercultural cities are invited to share their Homes and campaign under the joint slogan Our Intercultural City - Our Home >> Concept note (+ Spanish version).
Through the joint campaign the Intercultural Cities will support the annual UN Refugee Agency (UNHCR) campaign to stand together #WithRefugees.
The joint hashtag for the campaign is #ICCities together #WithRefugees
World Day for Cultural Diversity for Dialogue and Development – 21 May 2021
Cities across the world have always been melting pots of cultures, ideas and experiences. Offering everything from loud marketplaces to silent parks, our cities have become the homes of sensations, allowing us to experience new sounds, sights and smells every day. As the pandemic struck and many of our streets fell silent, the delicious smells of the restaurants became a memory of the past and the cheering crowds from the football game were placed in front of the TV instead, we all lost touch with parts of the diversity we love. And while we are all bound to stay at home and stay safe just a little bit longer, there is no reason not to join forces online to celebrate the diversity in the cities among us.
For this year’s World Day for Cultural Diversity for Dialogue and Development, the Intercultural Cities therefore invites member cities and regions to join a virtual journey to unlock the diversity in your city and revive your senses in the joint campaign “Feel diversity – revive your senses” >> Concept note.
The joint hashtag for the campaign is #ICCities #CelebrateDiversity