The Diversity Lab

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In Reggio Emilia (Italy), the municipality launched the Diversity Lab programme to explore the advantages of cultural diversity, with particular reference to new plural economies and open innovation processes. The programme, implemented by the Foundation Mondinsieme, aims to disseminate a renewed vision on Diversity Management, able to effectively combine inclusion and valorisation efforts (overcoming its simple reparative function). A key strategy to reach this goal consists in integrating Diversity Management and Diversity Marketing strategies.  These strategies offer different local actors (businesses and commercial organisations, start-ups, public institutions, collaborative spaces etc.) both customised training opportunities, as well as the possibility of participating in awareness-raising events and collaborative initiatives. The programme is three-stranded and includes diversity management initiatives targeting: 1. private organisations; 2. public institutions; 3. the setting-up of a new innovative and intercultural startup ecosystem.

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