Our heritage is a common good, remote or on site, it should be accessible to the target groups and their needs. Use the broad spectrum of methods and techniques available for developing the heritage experience.
S2 Challenges
Societal challenges
Living in peace
Improving quality of life
Establishing good governance
Optimising implementation of the conventions
Development challenges
Building a more inclusive and cohesive society
Ensuring that Europeans enjoy a high quality of life, in harmony with their cultural and natural environment
Knowledge challenges
Helping to foster a shared knowledge society
Raising awareness of the values conveyed by heritage
S2 Target audience
local
regional
national
European
Recommended courses of action for S2
Carry out improvements to enhance site safety and to enable, as far as possible, access by visitors with physical or sensory disabilities
Carry out analyses and, in the light of these, improve signage
Devise presentation wording and methods from an ethical perspective to respond to the diversity of the target audiences and their interpretations of the heritage
Introduce incentives for specific groups (young people, not frequent users, etc.)
Run awareness-raising campaigns (press, children’s press, games/competitions, etc.)
Produce multilingual presentation and interpretation material
Introduce visitors to different ways of perceiving the heritage
Develop heritage experiences combining different forms of cultural expression (dance, music, traditional or new skills, gastronomy, etc.) and appealing to different sides of human nature (senses, feelings, knowledge)
Produce audio visual programmes
Encourage remote virtual discovery of heritage using the latest technologies and social networks
Collect and showcase citizens’ accounts of heritage
Recommended courses of action for S2