K3 - Encourage creativity to capture the attention of the heritage audience
Heritage is a source of scientific and technical innovation to be highlighted among the general public. It can also attract the attention of a wide audience by exchanging ideas with the world of contemporary creation.
K3 Challenges
Knowledge challenges
- Helping to foster a shared knowledge society
- Identifying, preserving, transmitting and sharing heritage knowledge and skills
- Raising awareness of the values conveyed by heritage
- Ensuring heritage stakeholders have access to lifelong training
K3 Target audience
- local
- regional
- national
Recommended courses of action for K3
- Highlight the interrelations between heritage and state-of-the art technologies in the fields of archaeology, conservation and restoration
- Showcase heritage at cultural or tourist events
- Devise interactive tools to raise awareness or encourage knowledge
- Encourage the creation of games focusing on heritage and its values
- Organise multidisciplinary events (live entertainment, street art, visual arts, etc.) based on and expressing the heritage value of a site.