This domain refers to the development of digital citizens’ personal and interpersonal qualities that help them in building and keeping online images of themselves and online interactions that are positive, coherent and consistent.


It covers competences like online communication and interaction with others through virtual social spaces.

The development of digital media has profoundly and irreversibly transformed the nature of communication in today’s society (J. Thompson, 1995). With the spread of the internet and mobile devices it is more and more easy to find interactions which go beyond “traditional” face-to-face interactions. SMS, e-mails, voice over IP conversations, social network interactions: all these different channels contribute to creating a series of models of communication that do not simply represent a set of alternatives to the human “in-presence” interaction, but can overlap and integrate it in complex ways that are constantly in evolution. 

In other words, digital media have amplified our communication possibilities, stretching the boundaries of presence, time, and place. This openness brings new possibilities in terms of expressivity and ways to interact, but can also lead to creating distance, dehumanisation and radicalisation.

This is why it is important to promote digital citizens’ personal and interpersonal qualities that help them in building and keeping online images of themselves and online interactions that are positive, coherent and consistent. Communicating positively and collaborating with others through virtual social spaces, managing one’s own e-identity are among the competences that belong to this domain.