D1 - Promote cultural heritage as a resource and facilitate financial investment
Heritage resources contribute to the sustainable development and management of territories, and show many positive impacts on the economic, cultural, social and environmental spheres.
D1 Challenges
Development challenges
- Developing Europe’s prosperity by drawing on its heritage resources
- Ensuring that Europeans enjoy a high quality of life, in harmony with their cultural and natural environment
- Implementing the principle of integrated conservation
- Ensuring that heritage is taken into account in sustainable spatial development strategies and programmes
- Developing the ability of public services to address sustainable spatial development issues by means of better use of heritage
- Preserving and developing the ability of public services to address heritage issues
Societal challenges
- Improving quality of life
D1 Target audience
- local
- regional
- national
- European
Recommended courses of action for D1
- Support and showcase projects involving heritage which show due regard for its integrity
- Introduce or consolidate incentives (grants, tax concessions, etc.) for the preservation and management of cultural heritage and for heritage education
- Provide examples to demonstrate the positive impacts of heritage for society and the territory and for return on investment
- Highlight the various kinds of contributions to heritage-related projects
- Support investment projects in cultural heritage (relating to knowledge and skills) as a strategic factor in contributing to and supporting the creative economy
Good practices for D1
- Strategy 21 - Territorial and economic development (D)
- D1 - Promote cultural heritage as a resource and facilitate financial investment
- D2 - Support and promote the heritage sector as a means of creating jobs and business opportunities
- D3 - Promote heritage skills and professionals
- D4 - Produce heritage impact studies for rehabilitation, construction, planning and infrastructure projects
- D5 - Encourage the reuse of heritage and use of traditional knowledge and practice
- D6 - Ensure that heritage is taken into account in development, spatial planning, environmental and energy policies
- D7 - Give consideration to heritage in sustainable tourism development policies
- D8 - Protect, restore and enhance heritage, making greater use of new technologies
- D9 - Use innovative techniques to present cultural heritage to the public, while preserving its integrity
- D10 - Use the cultural heritage as a means of giving the region a distinctive character and making it more attractive and better known
- D11 - Develop new management models to ensure that heritage benefits from the economic spinoffs that it generates