D2 - Support and promote the heritage sector as a means of creating jobs and business opportunities

Heritage covers a broad range of occupations with a variety of roles and levels of skills and qualifications requiring many different techniques. It creates many cross sectoral jobs, especially related to tourism, trade, research and education, in the public, private and voluntary spheres.

D2 Challenges
Development challenges
- Building a more inclusive and cohesive society
- Developing Europe’s prosperity by drawing on its heritage resources
- Ensuring that Europeans enjoy a high quality of life, in harmony with their cultural and natural environment
- Ensuring that heritage is taken into account in sustainable spatial development strategies and programmes
- Developing the ability of public services to address sustainable spatial development issues by means of better use of heritage
- Preserving and developing the ability of public services to address heritage issues
Societal challenges
- Promoting an inclusive approach to heritage
Knowledge challenges
- Identifying, preserving, transmitting and sharing heritage knowledge and skills
- Guaranteeing a high technical level for all heritage trades and crafts

D2 Target audience
- local
- regional
- national
- European

Recommended courses of action for D2
- Support relations between the heritage sector and the bodies in charge of the economy and employment
- Use the heritage sector to promote vocational integration and re-integration
- Facilitate access by very small and small and medium-sized enterprises to public procurement
- Inform the public and tax payers, elected representatives and decision makers about the economic and social impacts of heritage
- Support ministerial heritage departments responsible for research and skill maintenance
- Introduce intersectoral policies enabling heritage to make a contribution to other sectors
- Support the development of cultural heritage with services and work which are based on research and know-how
Good practices for D2

- Strategy 21 - Territorial and economic development (D)
- D1 - Promote cultural heritage as a resource and facilitate financial investment
- D2 - Support and promote the heritage sector as a means of creating jobs and business opportunities
- D3 - Promote heritage skills and professionals
- D4 - Produce heritage impact studies for rehabilitation, construction, planning and infrastructure projects
- D5 - Encourage the reuse of heritage and use of traditional knowledge and practice
- D6 - Ensure that heritage is taken into account in development, spatial planning, environmental and energy policies
- D7 - Give consideration to heritage in sustainable tourism development policies
- D8 - Protect, restore and enhance heritage, making greater use of new technologies
- D9 - Use innovative techniques to present cultural heritage to the public, while preserving its integrity
- D10 - Use the cultural heritage as a means of giving the region a distinctive character and making it more attractive and better known
- D11 - Develop new management models to ensure that heritage benefits from the economic spinoffs that it generates