Main theme
Awareness-raising
Other relevant themes
Promote inclusion and integration
Actors involved
Ben and Jerry’s.
Aims
The aim was to increase public awareness of the rights of all young people who identify as unaccompanied minors in France.
Description
Utopia 56 mobilised support from Ben & Jerry’s, among others, to initiate an awareness campaign about the rights of all young people who declare themselves to be unaccompanied minors to the French authorities. Through social media campaigns and influencer partnerships, the campaign highlighted the challenges faced by unaccompanied minors in France, particularly in accessing rights and resources, and sought to shift public perceptions.
The campaign was divided into two phases: one online which centred on children’s rights alongside the French Council of Associations for Children’s Rights and numerous other organisations. The second phase was conducted both online and, on the streets, supported by Ben & Jerry’s and sought to amplify the voices of young people and volunteers. The partnership also encouraged solidarity with young refugees, promoting understanding and advocacy.
Results/ Outcomes
By mobilising popular figures and brands, the initiative’s reach increased, engaging audiences in discussions about migration and inclusion. The campaign approach was effective in using both digital platforms and influential voices to bring attention to key issues affecting refugee populations, creating a broader impact in the push for policy change and social acceptance.
Links to further information