Back Regulation on political advertising

Regulation on political advertising

The joint European Union and Council of Europe action “Freedom of expression and freedom of the media in South-East Europe (JUFREX 2)” is designed to promote freedom of expression and freedom of the media in line with the European standards. The current action is embedded in the Horizontal Facility for the Western Balkans and Turkey 2019–2022 (HFII) and builds upon the results achieved during a previous regional joint action “Reinforcing Judicial Expertise on Freedom of Expression and the Media in South-East Europe” (JUFREX 1, 2016–2019). It is strongly interconnected with, and sets the direction for, the six Beneficiary-specific JUFREX actions in Albania, Bosnia and Herzegovina, Kosovo*, Montenegro, North Macedonia and Serbia.

The JUFREX team decided to support the elaboration of a Study that addresses the issue of political campaigning and advertising from a media regulatory perspective and provides the beneficiaries with valuable and applicable references. In this context, the Study also offers guidelines, in line with European standards and best practices in this field.

*This designation is without prejudice to positions on status, and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo Declaration of Independence.

Podgorica, Montenegro 26 February 2021
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