The campaign is run by the Youth Department of the Council of Europe - under the responsibility of the Joint Council on Youth. This is the European umbrella organisation through which national and local campaigns are carried out.

The campaign is implemented online using a range of tools and media, and offline through educational activities, conferences and youth events, youth camps, street activities and festivals. European level activities are organised and coordinated by the Council of Europe. The programme of activities of the European campaign is open and evolving in order to respond to the needs and proposals of partners and national campaigns.

The implementation of the campaign and its European activities are monitored by the Follow-up Group appointed by the Joint Council on Youth and the statutory bodies of the Youth Department.