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The new MARS - Media against racism in sport – EU / CoE joint programme chooses to focus, though not exclusively, on sport because it is considered as an important area for building social cohesion as it is also a major sector of investment in the media industry. However, sport media coverage does not reflect social and cultural diversity and does not ensure equity for all. Only 5% of press articles cover cultural and social aspects of sport; 40% of all sport articles refer to only one source and 20 % refer to no sources at all; female athletes have four times more chances to be covered by a female journalist rather than a male one but less than 5% of sport news and stories are made by female journalists (Play the Game, 2005)!

Building upon standards set by various Council of Europe bodies on media pluralism, expression of diversity and non discrimination and the outcome of the 2008-10 CoE’s antidiscrimination Campaign, the MARS – Media against racism in sport – EU / CoE joint programme aims at considering non discrimination and expression of diversity as an ongoing angle of media coverage. Through this approach applied to sport coverage, MARS wants to encourage innovative modes of media production that could be reproduced in all media sectors and used by any form of media coverage.

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You are a Media professional (journalist, journalism student, chief editor, news director…), or a member of an organisation on journalism training and/or media literacy, a professional union (for journalists, editors, broadcasters...), a regulatory body, an antidiscrimination organisation, a sport association, a union of sportpersons...

MARS programme offers various opportunities.
You can :

1/ Contribute by working in one or several areas of work covered by MARS to:
- conceive new tools for training on journalism & media literacy,
- develop possible actions in terms of ethics & editorial management,
- produce media reports through cross-production with non discrimination and diversity as an angle of media coverage

2/ Participate, by registering, to :
- Media Work Exchange to visit, host and work with a European colleague in one of the fields covered by MARS,
- National Encounter to produce tools and proposals for action with colleagues of a same country,
- European Encounter which gives you the opportunity to work with European colleagues on training, ethics or production.