In the first step of the project, initial perceptions of migrants and diversity are assessed in the towns/cities involved, using a survey conducted by IPSOS.
In the second step, local authorities, together with other stakeholders such as migrant associations, local civil society and media professionals, planned and implemented communication strategy to address the issues revealed by the surveys, and to promote diversity as an advantage to their population taking into account the local context.
The last step assesses the impact of communication activities used by the towns A second survey will be conducted by IPSOS. It will not only measure perceptions towards migrants and diversity, but also exposure and opinions towards the local campaign. Most importantly, it will help us understand what sort of strategies and activities work best in different local contexts.
Identification relevant and efficient communication and
dialogue strategies on diversity having the greatest
impact in terms of shifting the public perception
towards a more balanced understanding of these issues in
relation with key factors of success.
Integration of the SPARDA results:
partner cities' action plans on integration / intercultural relations including a re-orientation of these actions for prioritising activities with the greatest impact on public perception,
into the toolkit of the
Intercultural cities network, in particular into the guidelines for reinforcing integration strategies of cities related to local identity and perception of migrants.
Building of a
SPARDA cities' and stakeholders' network acting as multiplier of SPARDA
Development of tools to influence
policy-making work and inclusion of SPARDA results into EU/CoE
member states' actions on integration and diversity.
Presentation of SPARDA recommendations to the Council of Europe's Congress of Local and Regional Authorities for transmitting them to European national and local authorities and the Committee of the Regions.