The future communication tool for the Central Electoral Commission of the Republic of Moldova (CEC) was presented at the on-line meeting that took place on 20 May 2020 and gathered leadership of the Central Electoral Commission of the Republic of Moldova, the head of the Communication Department and a representative of the Council of Europe.

At the tele-conference the Council of Europe consultant presented main pillars of the future communication strategy, involved in-house and outside actors, expected impact on transparency and public trust in the electoral management bodies, as well as outlined the importance of the usage of the modern communication techniques, ways and means during crises of whichever nature. Despite encountering some setbacks due to COVID-19 quarantine measures in the Republic of Moldova in March – May 2020, the consultant managed to conduct a small-scale survey on informational flows within the CEC, assessed communication practice between the CEC and its staff, mulled over the CEC brand book and relevant public studies and data concerning interaction among different electoral stakeholders and influencers.

The communication strategy has been drawn up in line with the Strategic Plan of the CEC for 2020-2023, which was developed in 2019 with the Council of Europe expert and methodological assistance and based on the Council of Europe URSO tool for electoral cooperation and strategic planning.

Mr CIMIL, head of the CEC and other participants, welcomed the draft Communication strategy accompanied with an action plan and suggested submitting it to the CEC examination and implementation. The final product is to be submitted for approval by the 31 May 2020.

The activity is funded by the Council of Europe within the on-going project “Improving electoral practice in the Republic of Moldova”.