The European Audiovisual Observatory has just published a new report on investment in original European films and series made by the main media players in Europe.
This new study reveals that total spending on European original works (excluding news and sports rights) amounted to EUR 25.1 billion in 2024, with two-thirds coming from the broadcasters and one-third from global streamers.
Whereas global investments in content by major streaming services are plateauing, the proportion of investment dedicated to European content is increasing at the expense of US content. Disney+ in particular has considerably increased its investment in European original content.
The relative importance of broadcasters and global streamers varies considerably between countries. In France, the Netherlands, Germany and Poland, broadcasters play a more important role in the production of European original content. Whereas in Spain, Norway and Italy it’s the global streamers which account for nearly 50% or more of total spending.
Global streamers’ spending is indeed quite concentrated, geographically speaking. The UK and Spain together accounted for 58% of global streamer spending on European original content.
These are the findings of the Council of Europe’s European Audiovisual Observatory in this year’s edition of this annual report “Audiovisual services spending on original European content – 2014-2024 data”. For the purpose of this report, Europe refers to the EU27 countries, as well as Albania, Armenia, Bosnia and Herzegovina, Iceland, Montenegro, North Macedonia, the Republic of Moldova, Norway, Serbia, Switzerland, Türkiye, the United Kingdom and Ukraine.
Download this new report here: https://rm.coe.int/investments-in-original-european-content-2014-2024-data-september-2025/4880282a02
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