PLENARY SESSION 1: The future of Cultural Routes cooperation

Keynote speech: The role of Cultural Routes in strengthening European heritage and sustainability LEVAN KHARATISHVILI, CEO & Founder – Creative Strategies Lab

Panel discussion:

Synergies & strategic alliances among Cultural Routes

Cross-route collaborations: success stories

Overcoming challenges in building partnerships

• An agreement between the European Federation of Saint James Way and the European Association of the Via Francigena Ways, ILDEFONSO DE LA CAMPA MONTENEGRO, President, European Federation of Saint James Way; ELENA DUBININA, Project Manager, European Association of Via Francigena Ways
• MEDRoutes Project, BENEDETTA DIAMANTI, Director, European Route of Ceramics
• Italy-Slovenia project GO WALKING- The cross-border circular route of St-Martin Ljubka's Trail: A cross-border literary route of poetry and equality, MARTINE CAMPANGNE, President, Saint Martin of Tours Route, ANDREJA RIHTER, President, Women Writers Route
• NEXT ROUTES – Upskilling of staff through digital, creative gamification and innovative strategies for the enhancement of EU Cultural Routes, SARA FERRARI, Vice Director, Phoenicians’ Route

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WORKSHOP SERIES 1

Workshop 1: Strengthening partnerships within Cultural Routes Introduction to the topic and facilitation: JORDI TRESSERRAS, Professor, University of Barcelona

Workshop 2: Funding opportunities for Cultural Routes Introduction to the topic and facilitation: VINCENT ERNOUX, Coordinator, Interreg Next MED

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WORKSHOP SERIES 2

Workshop 3: Visibility & Marketing Strategies for Cultural Routes Introduction to the topic and facilitation: TINA ŠEGOTA, Professor, University of Maribor

Workshop 4: Project Development & Hands-on Training Introduction to the topic and facilitation: AGNES RAFFAY-DANYI, Professor, University of Pannonia

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PLENARY SESSION 2: The business of Cultural Routes

Keynote speech: How to ensure long-term financial sustainability for Cultural Routes, TINA ŠEGOTA, Professor, University of Maribor

Roundtable discussion:

Business models for Cultural Routes

Public-private partnerships

Monetization strategies beyond funding

• SERGIO ORTEGA MUÑOZ, Ministry of Culture, Chair of the EPA Governing Board, Representative of Spain to the EPA on Cultural Routes of the Council of Europe
• CATARINA OLIVEIRA, Ministry of Culture, Representative of Portugal to the EPA on Cultural Routes of the Council of Europe
• VINCENT ERNOUX, Coordinator, Interreg Next MED
• VICTOR SORENSSEN, Director, European Association for the Preservation and Promotion of Jewish Culture and Heritage

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PLENARY SESSION 3

Keynote speech: Social innovation & Cultural Heritage co-construction along the Cultural Routes CHIARA RABBIOSI, Professor, University of Padova

Roundtable discussion:

Leveraging methods and tools for engagement

Strategies for hybrid and digital heritage interpretation and storytelling

Heritage and tourism synergies for regenerating landscapes

• ALEXANDER DEBONO, Curator, University of Malta, Museum Thinker (video)
• AGNES RAFFAY-DANYI, Professor, University of Pannonia
• GREG RICHARDS, Professor, Tilburg and Breda Universities, (online)
• MATILDE FERREIRA, International projects Manager, IGCAT

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CULTURAL ROUTES OF THE COUNCIL OF EUROPE BEYOND EUROPEAN BORDERS

• • Moderation: ANA UMBELINO, Deputy Mayor, Torres Vedras Municipality; Executive Vice President, Destination Napoleon
  • How to strength links with Ibero America to create the thematic cross oceanic routes: the experience of AMETUR DEBORAH VILLAS-BOAS DADALT, President, Associação Enoturismo do Brasil; Member, AMETUR EMANUELA PANKE, President, Iter Vitis Route
  • Examples of ongoing initiatives on Cultural Routes, between Europe and Latin America, JORDI TRESSERRAS, Professor, University of Barcelona
  • Creating bridges between continents: The experience of Santiago de Compostela Pilgrim Routes, ILDEFONSO DE LA CAMPA MONTENEGRO, President, European Federation of Saint James Way
  • Cooperation between EICR and OEI: past initiatives and perspectives, ELADIO FERNÁNDEZ GALIANO, Board of Directors Member, European Institute of Cultural Route

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WORKSHOP SERIES 3

Workshop 5: Governance & Policy Advocacy for Cultural Routes Introduction to the topic and facilitation: SERGIO ORTEGA MUÑOZ, Head of the Heritage Protection and European Programmes Service, Ministry of Culture, Chair of the EPA Governing Board, Representative of Spain to the EPA on Cultural Routes of the Council of Europe

Exchanging practices:

• The French Federation of European Cultural Routes (FFICE) ELEONORA BERTI, Director, Destination Napoleon; President, FFICE
• Cultural Routes in Portugal CATARINA OLIVEIRA, Ministry of Culture, Representative of Portugal to the EPA on Cultural Routes of the Council of Europe
• Connecting two certifications: UNESCO label and Cultural Route of the Council of Europe certification CORALIE VITORES, Manager, Le Corbusier Destinations: Architectural Promenades
• Working in multiple networks MARIA DEL POZO, Vice-president, European Route of Historic Gardens

Workshop 6: Sustainability & Climate Action in Cultural Routes Introduction to the topic and facilitation: PEDRO GUIMARES and DANIEL PAIVA, IGOT, University of Lisbon

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GAMIFICATION ALONG THE LINHAS DE TORRES

Introduction to the topic and facilitation: PEDRO GUIMARÃES and DANIEL PAVIA, PhDs in Geography, Researchers, Center for Geographical Studies, Coordinators of the ZOE Research Group, University of Lisbon

• Presentation of the VR Game regarding the Line of Torres Vedras – Making of and demonstration, CLEMENTE ROCHA AND IVO SOUSA, Innovation and digital infrastructure division, Vila Franca de Xira Municipality
• Creating pedagogical tools and books involving local schools and stakeholders for the transmission of Napoleonic history, MARIA JOAO MARTINHO, Culture, Museums and Historical Heritage Division, Vila Franca de Xira Municipality

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MEDROUTES INTERREG MED PROJECT

MEDRoutes Project: Challenges and opportunities for Cultural Routes, BENEDETTA DIAMANTI, Director, European Route of Ceramics

MEDRoutes experience along Destination Napoleon, JÚLIA REIS, Head of Division, Municipality Vila Franca de Xira DENISE DE ROUX, EU projects, Destination Napoleon

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