Raise your hand against smacking

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Metro stations in Bucharest


Partners: – National Authority for the Protection of Children Rights (ANPDC)
 – Ministry of Education, Research and Youth (MERY)
 – National Council of Audiovisual – Scheherazade Foundation
 – The National Council of Pupils and The National Council “Say” were supporting partners of the campaign.

Type of activities/outreach:
Media campaign: the Romanian version of the TV spot Handscape was broadcast by national and regional TV stations (1 027 and 549 airings respectively). In the framework of our joint project with the national radio “European Campaigns”, 5 radio shows were dedicated to the campaign. Council of Europe podcasts presenting the campaign were used.

Awareness-raising campaign for the general public: in Bucharest posters were placed in metro stations, buses and trams. In the country – 31 000 posters were sent to ANPDC and MERY decentralised institutions (city halls, schools) to be used by their respective networks.

Awareness raising focused on teachers and children: 260 000 post cards and 7 500 brochures “Rise your hands against smacking” were sent to schools. The campaign was presented to teachers and multipliers in Bucharest (2008) and Focsani and Iasi (2009).

Awareness raising focused on teachers in Bucharest: a joint partnership was concluded with the Bucharest School Inspectorate and Europe Direct-Centras in order to disseminate the campaign. Methodology teachers, pedagogues and specialised teachers in non-formal activities (from the sixth sectors) participated in the eight round tables organised in Bucharest. Two hundred CDs with Council documents translated into Romanian were offered to the participants.

A special web file dedicated to the campaign was created on the Council of Europe information office websiteHandscape and the Council of Europe documents translated into Romanian mentioned below were posted.

– European Convention on Human Rights (ECHR)
– A teachers version of the ECHR
 – Abolishing corporal punishment of children – Questions and answers
 – Compass – A manual on human rights education with young people