The Council of Europe project, “Supporting Freedom of Expression and Media in Georgia (SFEM-GE),” is seeking provider(s) to deliver national consultancy services in the field of branding and communications. Namely, to:

• Develop a communication strategy and action plan;
• Develop a brand strategy, including through brand interviews and workshops with stakeholders; Provide brand purpose, vision & mission, value proposition, archetype development, brand personality and tone of voice, brand architecture, brand motto;
• Develop and deliver visual identity and brand book, publications design and other design services related to the brand identity;
• Provide communication map, including audience segmentation, communication channels and content types, conversation topics, conversation projects (activations and movement-building concepts), digital content lines;
• Elaborate flagship initiatives and movement-building concepts to bring the brand’s mission to life and mobilise communities;
• Build capacity of the team(s) implementing the communication action plan (skill development and knowledge enhancement for the implementation of public relations campaigns, engaging new audience, creating a content for social networks and web-page (posts, articles, newsletters, posters and video materials);
• Advise on the development of Terms of Reference (including, technical specifications on branding and communication tools: web-platform, brand book, publications design);
• Provide “audience” as well as desk research of local and global trends/ecosystem and analysing the results in the field of branding and communications;
• Advise on specific media content and elaborating concept papers in the field of branding and communications aimed at better visibility of project activities;
• Provide recommendations on visibility tools and aspects concerning the CoE project and/or its partner organisations active in the field of media. 

Eligibility criteria:

• Education: University degree (1st cycle or higher) in the fields of Communication, Art, Design, Marketing, Public Relations, Journalism, Business Administration, International relations or a related field
• Work experience: At least one year of experience in the field of branding or communications in Georgia.

Documents to be provided:

• A completed and signed copy of the Act of Engagement
• Detailed CV(s):
  • demonstrating clearly that the tenderer fulfils the eligibility criteria
  • Providing in depth information on the work experience related to one or more topics listed under the section “Scope of the Framework Contract”
  • Including information on the knowledge of English language
  • Provides information whether or not the bidder has worked on aspects related to media and journalism.
• Optional: Sample work (maximum 3) in Georgian or English demonstrating the work experience, such as communication/brand strategy or action plan or any other document supporting the information included in the CV.
• A list of all owners and executive officers, for legal persons only.

The detailed description and information regarding the assignment and tender procedures are provided in the corresponding files:

• Tender File and Act of Engagement.
• How to participate in tender?
• Questions and answers
• The application deadline is 20 February 2026, 23:59 (CET).

IMPORTANT:

Application will be rejected if:

• it is received after the deadline.
• if the Act of Engagement is not signed and dated.

• the CV does not demonstrate clearly that the applicant has at least one year of experience in the field of branding or communications in Georgia.

• the CV does not demonstrate clearly that the applicant has the University degree in the fields of Communication, Art, Design, Marketing, Public Relations, Journalism, Business Administration, International relations or a related field
• the application lacks the list of all owners and executive officers, for legal persons only.

All applications should be sent to [email protected] with the subject "Tender - National Consultancy services in the field of Branding and Communications.“

Any tender related questions should be addressed to [email protected]  with the subject “Questions – National Consultancy services in the field of Branding and Communications.”

Deadline for questions is 13 February 2026, 23h59 CET (5 working days before the submission deadline for tender applications). Consolidated answers to the received questions will be published on 17 February 2026.