Representatives of each sector of the Agency for Prevention of Corruption participated in a two-day workshop on strategic planning of the Agency's communication, that took place between 21 - 22 June 2022 in Podgorica, Montenegro.
The aim of the workshop was to assist the Agency in updating of their Communication Strategy (2017-2022) and its Action plans in line with new communication challenges.
During the workshop an impact analysis of the previous strategy was presented. It outlined the strategy's positive effects on the reputation of the Agency and its perception amongst the general public but also challenges in its implementation and recommendations for improvement. Based on the experts’ recommendations, participants formulated new strategic objectives for communication, identified new channels of communication as well as new target audiences and developed concrete measures for their achievement.
The workshop resulted in an outline of the new Communication strategy and accompanying Action Plan, which will be further developed by the beneficiaries.
This meeting was organised within the framework of the Action against economic crime in Montenegro, which is a part of the joint European Union/Council of Europe programme “Horizontal Facility for the Western Balkans and Turkey 2019 – 2022”.