New Media Tools Mentoring Programme for Diversity Inclusiveness 2016-2017

Enabling Media Professionals to Explore Transmedia, Multimedia and Crossmedia Journalism as well as Crowdfunding/Sponsoring to Adopt an Approach of Diversity Inclusiveness

This pilot mentoring programme aims at testing a new approach to rendering the media landscape in Europe more inclusive with regard to population diversity and more balanced in relation to diversity issues.

The programme will do this by helping young media professionals who are already committed to diversity inclusiveness to use the tools new media offers and create their own independent business models.

By leaning on the Council of Europe’s MEDIANE network, the project will create a core group of media professionals who have established their own business models using transmedia / multimedia / crossmedia journalism in their daily practice and involving crowdfunding / sponsoring in building up their businesses. The core group will develop and deliver the mentoring programme for aspiring multimedia journalists who wish to launch their own start-ups.

To ensure the multiplying effect, the project will also involve journalism schools, journalist unions and a range of media organisations. To facilitate the creation of business links between journalists committed to diversity inclusiveness and potential business partners, the programme will invite: potential sponsors, crowdfunding companies’ representatives, multimedia-tool-creators, TV channels using multimedia tools and web documentaries on their online surfaces and politicians or lobby groups committed to supporting the inclusive approach in media by law-making.

After the initial pilot phase, and depending on level of success and interest by potential partners, the methodology could be used by journalism training organisations and others in the media field to ensure a wider impact. Div-A has been developped based on an idea of Anna Frenyo, journalist.

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