Formation de Baku
Réunion consultative nationale sur
« Le potentiel des Itinéraires Culturels pour l'Azerbaïdjan »
28-29 Février 2020
La Formation fournit un aperçu des principales caractéristiques du programme des Itinéraires Culturels du Conseil de l'Europe, servant de référence essentielle pour les gestionnaires, les développeurs, les parties prenantes et les représentants des Etats membres intéressés par la mise en œuvre des Itinéraires Culturels.
Elle aborde des aspects allant des conventions du Conseil de l’Europe à la co-création, la collecte de fonds, la gouvernance et le marketing des Itinéraires Culturels.
La Formation se compose 4 modules dans le but de :
- explorer le processus de création d'un Itinéraire Culturel selon les critères établis par le programme des Itinéraires Culturels du Conseil de l'Europe ;
- se concentrer sur le cycle d'évaluation des Itinéraires Culturels, les critères d'attribution de la certification « Itinéraires culturels du Conseil de l'Europe » et la préparation des demandes de certification ;
- explorer les principes clés de la connectivité transnationale, de la gouvernance des réseaux et de la coopération au sein des Itinéraires Culturels et entre eux ;
- présenter des exemples de cas réussis et de bonnes pratiques mises en œuvre par les Itinéraires Culturels certifiés en ce qui concerne les cinq domaines d'action prioritaires ;
- discuter des stratégies de marketing et communication pour les Itinéraires Culturels en rapport avec les meilleures pratiques ;
- présenter des exemples de meilleures pratiques nationales pour l'Azerbaïdjan.
La réunion est organisée par le Ministère de la Culture de la République d'Azerbaïdjan.
Day 1
INTERNATIONAL MUGHAM CENTER
10:30 - 11:00 Registration of participants
11:00 - 11:30 Exhibition
11:30 - 12:00 OFFICIAL OPENING
Moderator: Ruslan Hasanli, TV presenter of "Culture Channel"
Abulfas Garayev, Minister of Culture of the Republic of Azerbaijan
Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Culture Routes
12:00 - 13:00 1st PANEL: CULTURAL ROUTES: A MODEL FOR THE PROMOTION OF NATIONAL CULTURAL HERITAGE AND LOCAL DEVELOPMENT
Moderator: Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Cultural Routes
Orkhan Rzayev, Deputy Chairman of the "Azerkhalcha" OJSC
13:00- 14:45 Lunch Break
15:00 - 17:00 2nd PANEL: THE CULTURAL ROUTES OF THE COUNCIL OF EUROPE IN AZERBAIJAN: NATIONAL BEST PRACTICES
Moderator: Catherine Llody, European Route of Historic Thermal Towns Coordinator
Zamir Isayev, Deputy Director of Jewish Humanitarian Organization in Azerbaijan (European Route of Jewish Heritage)
Nizami Aliyev, Sales manager of "Shirvan Wines" LLC (Iter Vitis Route)
Rahman Abdullayev, Scientific secretary of Gobustan National Historical-Artistic Preserve (Prehistoric Rock Art Trails)
Fakhri Gafarli, Sales manager of "Galaalti Hotel and Spa" (European Route of Historic Thermal Towns)
Ilgar Maharramov, Representative of "Grand Agro" LLC (Routes of the Olive Tree)
Aisha Ibrahimova, Marketing manager of "Absheron Olive Garden" (Routes of the Olive Tree)
17:30 End of 1st day
Day 2
INTERNATIONAL MUGHAM CENTER
09:30 - 10:00 Registration of participants
10:0 - 11:30 3rd PANEL: CULTURAL INSTITUTIONS AND THEIR ROLE IN THE DEVELOPMENT AND PROMOTION OF CULTURAL ROUTES
Moderator: Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Cultural Routes
Maharram Gasimli, Chairman of Azerbaijan Ashugs Union
Asif Usubaliyev, Director of Scientific-Methodological and Professional Development Center for Culture
Hafiz Mirza, Director of Lankaran City Cultural Center
Gulhuseyn Kazimli, Coordinator of "Unforgettable" and "Round table projects" of International Mugham Center
Beylar Aliyev, Director of Saatly Region Cultural Center
11:30- 12:00 Coffee Break
12:00 - 13:00 TRAINING SESSION I: CULTURAL ROUTES FROM THEORY TO PRACTICE
Carolina Clark, Project manager, European Institute of Cultural Route
Catherine Llyod, European Route of Historic Thermal Towns Coordinator
- Cultural Routes development, governance and sustainable management;
- Cultural Routes for sustainable local development: a network approach;
- Branding, marketing and communication for Cultural Routes
Case studies and best practices
13:00- 14:45 Lunch Break
15:00 - 16:30 TRAINING SESSION II: CULTURAL ROUTES BEST PRACTICES
Carolina Clark, Project manager, European Institute of Cultural Route
Catherine Llyod, European Route of Historic Thermal Towns Coordinator
Case studies and best practices from Cultural Routes of the Council of Europe (including a practical activity is applicable)
16:30- 17:00 CONCLUSIONS
Gunel Aslanova, Head of Department for fold art and Cultural Routes development of the Ministry of Culture of the Republic of Azerbaijan
Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Cultural Routes
- Cultural Routes of the Council of Europe crossing Azerbaijan;
- Cultural Routes projcects under development;
- Potential for expending of certified Cultural Routes of the Council of Europe;
- Challenges and opportunities for the development of Cultural Routes in Azerbaijan
17:30 End of 2nd day
International Mugham Center of Azerbaijan
9 Neftçilər Prospekti
AZ-1000 Baku (AZERBAIJAN)
