Alex Traila, Programme Manager, participated at the Media Play Festival, 6-8 March, an event focused on the global exposure of the Central and Eastern Europe (CEE) film and TV industry. The festival aimed to enhance international market presence for the CEE region's film and television sector.

Alex Traila introduced the Pilot Programme for Series Co-Productions during the panel "International Funding for TV Series and Film", aiming to introduce funding opportunities for the production of series. The panel was moderated by Kamen Balkanski (Creative Europe MEDIA Desk Bulgaria) and included Martina Petrović (Creative Europe MEDIA Desk Croatia), Martichka Bozhilova (AGITPROP, Bulgaria), and Lefteris Eleftheriou (Cyprus Film Commission).

The event underscored the importance of international cooperation in advancing the regional film and TV industry.