Back Analysing commercials: what kind of world views is the advertising industry feeding us?

In this training unit the concepts of world view and world knowledge are used as a framework for analysis. World views are developed mostly by communication and reflection on actions of those around us. Social reality is also based, along with other factors, on the interpretations and representations spread by the media. One example of media influence in our everyday life is advertising. As consumers, we base our choices on what we see on TV, the Internet and other media.  On the other hand, advertising is not just something that makes us interested in certain commodities. Commercials also sell us lifestyles and behavioral patterns which are associated and identified with certain products, and inevitably contain elements that are connected, among other things, to world views.

The unit, developed within the Pestalozzi Programme, can be used at initial and in-service training of Secondary School teachers.

Click here to access this resource

To cite this resource: van den Berg, M. (2012). Analysing commercials: on what kind of world views the advertising industry is feeding us? Council of Europe, Pestalozzi Programme Training Units.

Intercultural Understanding and Diversity PDF
  • Diminuer la taille du texte
  • Augmenter la taille du texte
  • Imprimer la page