PresentationAt present, various groups and persons are not represented in the media landscape in a balanced way. In fact, some communities and persons remain invisible in print press, on screen and on air; even worse, when they are covered they are confronted with preconceived roles and consigned to limited areas of representation.
The fact that a considerable segment of the European population has no public voice audible throughout the media makes it unlikely for these groups to take part in democratic debates and in the public opinion building process. Hence, the joint European Union/Council of Europe MEDIANE programme has chosen to strengthen the abilities and capacities of European media outlets and their professionals to include diversity in their media content production and design.
Building upon the experiences and results of the 2008 – 2010 "Speak out against discrimination!" Campaign and the joint EU/Council of Europe 2010 – 2012 MARS – Media against Racism in Sports" Programme, MEDIANE – Media in Europe for Diversity Inclusiveness offers European and Thematic encounters as a first step for sharing practices, but also the opportunity for media outlets and professionals to share professional practices directly on an one-to-one basis, through "European Exchanges of Media Practices" (EEMPs). One of MEDIANE's main outputs will be the MEDIANE Index. The MEDIANE Index will be an instrument for the media industry to self-monitor their abilities to include diversity in their daily work and also to serve as an action-support tool in favour of inclusive, diverse and intercultural modes of media content, design and production.
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