Culture, Heritage and Diversity

Council of Europe Film Policy Forum "Shaping Policies for the Cinema of Tomorrow"

Krakow, 11-13 September 2008


The Forum "Shaping Policies for the Cinema of Tomorrow" was a platform to discuss film policies from the perspective of their impact on the diversity of cultural identities and expressions.


The Forum involved governments and the film community into a fresh debate about the underlying principles, as well as the effectiveness and efficiency of methods of public support for film in times when globalisation threatens diversity through homogenisation and de-communication, when digital technologies redefine the nature of film production and distribution and trigger new consumption patterns.


The UNESCO Diversity convention gives a strong impetus to recall the cultural nature of film, to bring things like culture, creativity and citizenship back into the equation, and not only talk about employment and market share.


The Forum was hosted by the Polish Film Institute in association with the Polish Ministry of Culture and the City of Krakow. The Institute worked with the European ThinkTank on Film and Film Policy and with the Council of Europe to finalise a programme that both celebrated film’s contribution to artistic life and reflect on ways in which public policies can best address the challenges posed by the radical transformations taking place in the public space formerly known as the cinema.


Monika Smoleń, Polish Vice-Minister of Culture, Krzysztof Zanussi and Andrzej Wajda, film directors, and Jacques Toubon, former French cultural minister, prominent member of the European Parliament and President of Eurimages, participated to this Forum.





Background paper

Paper by the European Audiovisual Observatory

Report of the Forum
Press release



Polish Film Institute

City of Krakow

European ThinkTank on Film and Film Policy



Irena Guidikova
+33 388 41 32 19

Examples of questions considered by the Forum

Are policies sufficiently transparent and evidence-based? What can be done to improve the availability of data for the entire value chain, not only for production, and across policy domains (media, film, education)?

Are film support policies too "local" or Eurocentric? What are the possibilities for increasing links and co-productions with other parts of the world?

What is the impact of specific (and strongly differing) practices, such as subtitling, on diversity and multilinguism?

Co-productions. The impact of the CoE co-production convention. Under what conditions is co-production good for diversity? Is there evidence that co-production helps distribution? Does co-production foster a more European film industry? How to make sure that co-production fosters better films rather than just more films. Is there a need for harmonisation of film funding schemes to avoid the hassle and negative effect of money-chasing ? Is territorialisation productive in terms of better films? Interregional co-operation and its impact on diversity.

What does cultural diversity mean in film terms? Number of films? Number of countries involved? Number of different types of films? How does diversity relate to artistic quality? Is there a need for guidelines for national policies to highlight the role of film as art? How can film policies encourage the production of films of high quality which could still appeal to audiences?

How to achieve an adequate balance of public support and market that would guarantee diversity and freedom of expression?

Why are statistics so important in the assessment of films but not quality criteria (critics’ assessment, festival success, etc.) ?

Why is there no formalised process of collecting this qualitative data?

How can the role of film in relation to citizenship and education be measured and highlighted/strengthened?

What does diversity mean in the area of film?

What does this mean for public service broadcasting and film, access for children to film from their own cultures, film education?