The Council of Europe is seeking provider(s) to deliver national consultancy services in the field of marketing, branding and communications.  

The present tendering procedure is divided into the following lots: Lot 1 - Marketing, Brand Strategy, Strategic Communications and Content and Lot 2 - Visual Identity, Creative Direction and Design. Therefore, the pre-selected Providers may be requested to provide services including the following:  

Under Lot 1: 

• Developing brand architecture, positioning, and overall brand strategy and action plan; 

• Developing brand communication directions; 

• Strategic creative direction related to brand strategy and brand narrative creation; 

• Product development and positioning from the brand strategy point of view; 

• Content strategy development; 

• Digital strategy development for the project and/or its partner organisation; 

• Digital marketing planning and execution; 

• Business development initiatives aimed at strengthening market positioning; 

• Operational efficiency planning to align business functions with long-term organisational goals from the brand strategy and communications perspective; 

• Communication strategy for various product initiatives; 

• Comprehensive communications strategy for the project and/or its partner organisations; 

• Content promotion of the project or its partner organisations; 

• Capacity building of the team(s) implementing the communication and brand strategy or action plan, including skill development and knowledge enhancement for the implementation of public relations campaigns, engaging new audiences, and creating content for social networks and web-pages, including posts, articles and newsletters; 

• Development of organisational vision and strategic planning; 

• Business development, management and coordination services related to marketing, branding and communications; 

• Provision of any related marketing, communications, branding, content or business development service not specifically detailed above but necessary to achieve the objectives of this lot. 

Under Lot 2: 

• Development of visual identity for events, online platforms and other brand extensions; 

• Creative director services related to visual identity development and creative campaign design; 

• Strategic design for marketing purposes; 

• Art direction and creative visual design; 

• Strategic direction for design initiatives; 

• Ensuring visual consistency across communication materials and digital platforms; 

• Capacity building of the team(s) implementing the visual identity and design elements of the communication and brand strategy or action plan, including skill development and knowledge enhancement related to the creation of visual content for social networks and webpages; 

• Provision of any related visual identity, creative or design service not specifically detailed above but necessary to achieve the objectives of this lot. 

The above list is not considered exhaustive. The Council reserves the right to request deliverables not explicitly mentioned in the above list of expected services but related to the field of expertise object of the present Framework Contract for the lot concerned. 

Eligibility criteria: 

• Education: University degree (1st cycle or higher) in the fields of Communication, Branding, Art, Design, Marketing, Public Relations, Journalism, Business Administration, International relations or a related field 

• Work experience: At least one year of experience in the fields of Marketing, Brand Strategy, Strategic Communications and Content (for Lot 1), and in the fields of Visual Identity, Creative Direction and Design (for Lot 2). 

Documents to be provided: 

• A completed and signed copy of the Act of Engagement  

• Detailed CV(s): 

• demonstrating clearly that the tenderer fulfils the eligibility criteria 

• Providing detailed information on work experience related to one or more of the topics listed under the Lot (1 or 2) for which you are applying 

• Including information on the knowledge of English language 

• Optional: Sample work (maximum 3) in Georgian or English demonstrating the work experience, such as marketing/communication/brand strategy or action plan or any other document supporting the information included in the CV. 

• A list of all owners and executive officers, for legal persons only. 

The detailed description and information regarding the assignment and tender procedures are provided in the corresponding files: 

• Tender File and Act of Engagement. 

• How to participate in tender? 

• The application deadline is 7 October 2026, 23:59 (Strasbourg time).  

IMPORTANT: 

Application will be rejected if:  

• it is received after the deadline.  

• if the Act of Engagement is not signed and dated. 

• the CV does not demonstrate clearly that the applicant has at least one year of experience in the field relevant for Lot 1 / Lot 2. 

• the CV does not demonstrate clearly that the applicant has a University degree in the fields of Communication, Art, Design, Marketing, Public Relations, Journalism, Business Administration, International relations or a related field. 

• the application lacks the list of all owners and executive officers, for legal persons only. 

All applications should be sent to [email protected] with the subject “Tender - National Consultancy services in the fields of Marketing, Branding and Communications – in Georgia.” 

Any tender related questions should be addressed to [email protected]  with the subject “Questions – National Consultancy services in the fields of Marketing, Branding and Communications – in Georgia.” 

Deadline for questions is 30 September 2026, 23h59 Strasbourg time (5 working days before the submission deadline for tender applications). Consolidated answers to the questions received will be published on 2 October 2026.