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Open media literacy days in Serbia: Regulatory Authority organises trainings on media literacy for preschool educators

With the support of the European Union and the Council of Europe, the Regulatory Authority for Electronic Media in Serbia (REM) conducted an outreach event on promoting media literacy, providing 90 pre-school educators with enhanced knowledge, recommendations and tools to promote media literacy, within “Open media literacy days” campaign.

This event is the result of the effort made by REM to develop its capacities to equip preschool educators with the tools needed to teach safe navigation in the digital landscape. A pivotal catalyst for pre-school age children as a focus was REM’s-commissioned survey in 2022, which has unveiled a concerning reality: 69.7% of surveyed preschool educators expressed concern regarding the effects of social networks on children, categorising this influence as either "harmful" or "very harmful."

The preschool educators articulated a resounding call for the continued expansion of media literacy outreach initiatives. They expressed keen interest in utilising the educational tools provided and advocated for a more profound collaboration with REM in the future, recognising the intrinsic value of synergy in advancing the field. The consensus among preschool educators is that fostering parental awareness of digital environments assumes pivotal importance in the holistic education of children.

The action “Protecting freedom of expression and of the media (PRO-FREX) in Serbia” is part of the joint European Union and the Council of Europe programme “Horizontal Facility for the Western Balkans and Türkiye”.

Belgrade 9-16 October 2023
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The action “Protecting freedom of expression and of the media in Serbia (PRO-FREX)" enables the beneficiary institutions and civil society organisations in Serbia to progress towards meeting their reform agendas in the field of freedom of expression and freedom of media, in line with the European standards.

It aims at contributing to an improved environment for the exercise, in particular by journalists and media actors, of their rights of freedom of expression, in a more pluralistic and safer media environment, in line with the standards as set by Article 10 of the European Convention of Human Rights.

This action is implemented within the joint programme of the European Union and the Council of Europe “Horizontal Facility for the Western Balkans and Türkiye” running from 2023 until 2026.


What are the goals and objectives of the action?

  • to promote freedom of expression and freedom of the media and to improve the application of European standards
  • to enhance the protection of journalists and contribute to the creation of an enabling, safer and more pluralistic media environment
  • to strengthen the skills and knowledge of the actors who are responsible for applying such standards as part of their daily work


Who benefits from the action?

  • independent authorities in the field of media regulation (Regulatory Authority for Electronic Media) and access to information (Commissioner for Information of Public Importance and Protection of Personal Data) and their staff
  • associations of journalists and media actors
  • professionals such as judges, prosecutors, police officers, lawyers, broadcasters, journalists, other media actors, university students
  • the society of Serbia


How does the action work?

  • through the provision of legal advice to improve the alignment of legal and regulatory frameworks to the relevant European standards
  • by promotion and production of research and policy support
  • through awareness-raising events among duty bearers and rights holders of the relevant European standards
  • through capacity-building activities for the various professional categories, anchored in the European standards and the jurisprudence of the European Court of Human Rights (ECtHR)
  • by facilitating regional dialogue and exchange of good practices, in synergy with the regional action


What do we expect to achieve?

  • the employees of the Commissioner for Information of Public Importance and Protection of Personal Data will reflect in their work an improved knowledge of the European Convention on Human Rights and the ECtHR case-law, related to access to information and protection of private and family life (personal data)
  • professional capacities of the Regulatory Authority for Electronic Media employees will be further strengthened, on the revised EU Audio-visual Media Services Directive and its enhanced standards on the protection of minors, audio-visual commercial communication, media literacy, harmful content, hate speech, and the ECtHR jurisprudence
  • journalists will strengthen their knowledge on domestic legal mechanisms and the ECtHR procedures, in terms of addressing threats and attacks; this will be supported with development of recommendations on how to address the strategic lawsuits against public participation (SLAPP)
  • the society at large in Serbia will benefit from an improved environment for the exercise of their rights to freedom of expression and access to information


What is the budget of the action?

The total budget of the action is 720 000 EUR.

The budget allocated to the overall Horizontal Facility programme amounts to ca. 41 million EUR (85% funded by the European Union, 15% by the Council of Europe).


How to get more information?


About Horizontal Facility for the Western Balkans and Türkiye

The “Horizontal Facility for the Western Balkans and Türkiye” is a joint initiative of the European Union and the Council of Europe that enables the Western Balkans Beneficiaries and Türkiye to meet their reform agendas in the fields of human rights, rule of law and democracy and to comply with the European standards, which is also a priority for the EU enlargement process.