The campaign attempts to respond to the rise of racist discourses that feed rumours, strengthen stereotypes and stir up fear and mistrust in social networks among residents in Barcelona.
The campaign aims to build alternative narratives starring activists and influencers from an intercultural and intersectional perspective, debunking discriminatory and racist rumours and stereotypes that on a differential basis affect racialised groups on the grounds of for example origin, religion and gender.
The main traits of the campaign are:
- The use of new communication languages to include members of the public that the anti-rumours discourse has not yet reached
- The constant process of creation through the workshops and spaces envisaged, attempting to enable associations and persons from the XBCNA [BCN Anti-rumours Network] to individually take part in creating and virtualising new content under the #AturemRumors hashtag as well as assessing the entire process and its impact.
The Campaign’s Components:
- The campaign's main video: Així et menges un rumor (with 4,864 hits in March 2019) with participation from activists, artists and influencers: Mikel López Iturriaga (El Comidista), Silvia Albert Sopale, Ramia Chaoui and Quan Zhou.
- Workshop and video 'Strategies for combating discriminatory discourses on social networks' (with 1260 hits in March 2019) run by the activist Desirée Bela-Lobedde
- Workshop and meme bank run by the artist and activist Yos Piña
- Workshop and video 'We are all equal' (with 734 hits in March 2019) run by Catàrsia, an activist collective of people of Asian descent.
- #AturemRumors video on networks and the metro.
- Comic 'Per què ens mengem els rumors'
- BCN Anti-rumours Network poster.
- Ràdio Itacat Interview
- Videos of #AturemRumors PoetrySlam poems
- Two lines of work are expected to continue in 2019:
- PoetrySlam #AturemRumors themes: International Mother Language Day, etc.
- Videos featuring reference artists or activists from communities for debunking rumours and discriminatory and racist stereotypes regarding several situations: the reality of Pakistani students at universities, unaccompanied minors, etc.
The results of the campaign were assessed at an event entitled Punt I Seguit de la Campanya in November 2018 and an assessment is expected from the BCN Anti-rumours Network’s Action Plan where the campaign is a line of action. Note that the campaign has not ended, as it will continue to create materials, content and activities under the #AturemRumors hashtag.
The campaign was co-led by the member organisations of the communication group from the BCN Anti-rumours Network and the Technical Office of the BCN Anti-rumours Strategy, on the level of conceptualising, managing and developing the various components and stages of the campaign.
More information and supporting documents