In London (UK), the Birdsong company committed to produce garments using 100% natural or reclaimed fibres. By manufacturing ethically, locally and with sustainable fabrics like bamboo, Tencel, organic cotton, hand-woven fairly traded Khadi (from women’s co-operatives in India) and reclaimed fabrics from charities, Birdsong is making a blueprint for a better fashion industry.

Whilst most garment workers are paid poverty wages, and even in the United Kingdom often are exploited, Birdsong is committed to pay a London Living Wage of at least £10.75 per hour to lift women and their families out of poverty.

All packaging and postage are done ethically by Mail Out. Mail Out offers people with learning disabilities support with their health and wellbeing and apprenticeships in warehousing.

This contrasts with the way that many e-commerce businesses operate, with warehouse staff frequently laid off for poor health, and facing poor pay and working conditions across the world as well as in the United Kingdom.

Birdsong also uses recycled packaging materials for each and every order and is looking into switching to a provider who also offsets their carbon usage.