Why this topic? Because today there is a tendency for leaders in many of our countries to be very visible, finding legitimacy in a direct exclusive relationship with "their" people through the internet, social media and TV, setting aside procedures, political parties and organizations, often exhibiting provocative aggressive language, targeting élites, opponents and foreigners. To what extent, why and how? What are the effects? Should we try to limit this? How?

Through short presentations, discussion and an experimental theatre-game, the participants will focus on personalization and populism, how they are manifested and their disadvantages; on personalization in politics and in non-political institutions, and the role of the internet, social and other media.