The European Audiovisual Observatory has just published a new report on the relationship between SVOD viewing and cinema admissions.

This new study reveals that EU-produced films have a higher share of overall cinema admissions (28%) than their share of SVOD consumption (22%). This lower share on SVOD is due to the comparatively lower performance of EU national films, while EU non-national films tend to perform better on SVOD than in cinemas.

In addition the report finds that films are much more dependent on their national markets in cinemas (84% of admissions) than on SVOD (62% of viewings). This observation applies to all countries in the sample, except Germany, where the share of non-domestic cinema admissions and of SVOD viewing is similar.

Whatever the origin of the films, the films with the highest number of admissions in cinemas account for a comparatively larger share of total cinema admissions than the films most widely viewed on SVOD out of total SVOD viewing. This is probably due to a much larger number of films available on SVOD.

These are the findings of the Council of Europe’s European Audiovisual Observatory in the first edition of a new report “The impact of cinema admissions on SVOD usage”. This report analyses the relationship between SVOD viewing and cinema admissions in 9 European Union countries.

Download this new report here: https://rm.coe.int/the-impact-of-cinema-admissions-on-svod-usage-november-2024-j-a-tran/1680b3d37f

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