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Strengthening ethical journalism and countering hate speech in Serbia

Journalists and media professionals in Serbia strengthened their capacities to recognise and respond to hate speech, discriminatory narratives and harmful media content through  a two-day event organised by the Council of Europe, in cooperation with the Commissioner for the Protection of Equality

The training brought together media professionals, judicial experts, representatives of the Regulatory Authority for Electronic Media (REM), Press Council and the Commissioner for the Protection of Equality to address the challenges of identifying hate speech and promoting ethical and responsible journalism, particularly in the digital environment.

A central focus was the distinction between speech protected under Article 10 of the European Convention on Human Rights and expressions that may legitimately be restricted. Drawing on the case law of the European Court of Human Rights and relevant Council of Europe standards, participants examined how context, intent, potential impact and the likelihood of harm influence the assessment of potentially hateful expression.  The discussions also addressed concerns raised in ECRI’s 2024 report on Serbia about the persistence of hate speech in public discourse and the need for effective responses, alongside Recommendation CM/Rec(2022)16 on combating hate speech, which calls for a comprehensive approach and cooperation among public authorities, equality bodies, media regulators, media organisations, civil society and other relevant actors.

The training helped bridge the gap between European human rights standards and everyday journalistic practice, providing participants with practical guidance for distinguishing hate speech from protected expression, avoiding the amplification of discriminatory narratives and applying ethical standards in their reporting. It also strengthened dialogue between journalists, regulatory bodies and equality institutions, highlighting their complementary roles in promoting responsible media practices and combating discrimination.

The event was jointly organised under the actions “Protecting freedom of expression and of the media in Serbia (PROFREX)” and “Combating discrimination and promoting diversity in Serbia”, implemented within the joint European Union and Council of Europe programme “Horizontal Facility for the Western Balkans and Türkiye”.

Vrdnik 24 October 2026
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Promotion of diversity and equality in Serbia


What is the goal?


► To strengthen the capacity of national and local stakeholders to better address issues related to anti-discrimination, combating hate-speech and protecting rights of national minorities and LGBTI persons in line with the standards and recommendations set by the Council of Europe – especially those of the European Commission on Racism and Intolerance (ECRI).
► The action also aims at supporting Serbia’s accession negotiations with the European Union in the field of fundamental rights.


Who benefits from the Action?


► The citizens of Serbia
► National and local authorities, including law enforcement agencies
► Education professionals
► National minorities, LGBTI population, and other vulnerable social groups
► Civil society organisations engaged in promoting and protecting human rights
How will the Action work?
► Through a combination of legal and strategic support to institutions; capacity building activities; peer-to-peer exchanges with regional and European partners; raise-awareness campaigns and public discussions on selected anti-discrimination topics; support to CSOs and local authorities by small grant schemes, to enhance their capacities to tackle discrimination and reach out to the citizens.
► It builds on the results of earlier co-operation programs in the field of anti-discrimination in the country, also co-funded by the Council of Europe and the European Union.


What do we expect to achieve?


► To improve the record of implementation of anti-discrimination policies and legislation, at the central and local level (especially on protection of the rights of LGBTI persons, and on combating hate speech/hate crime).
► To enhance the dialogue and co-operation between institutions and civil society organisations in promoting and protecting human rights.
► To strengthen the awareness of citizens on their rights and mechanisms to defend them.
► Ultimately, to achieve better protection of human rights of the citizens of Serbia and build a more diverse, equal and tolerant society.


How much will it cost?


► The total budget of the Action is 650.000 EUR.
► The budget allocated to the overall Horizontal Facility programme amounts to ca. 41 Million EUR (85% funded by the European Union, 15% by the Council of Europe).


How to get more information?


► Council of Europe, website of the Anti-discrimination Department: www.coe.int/antidiscrimination
► Social media: www.facebook.com/coeantidiscrimination
► Horizontal Facility website: https://pjp-eu.coe.int/en/web/horizontal-facility/home
► Marija Simić, Horizontal Facility Communication Officer, [email protected], +381 63 601 337
Besnik Baka, Horizontal Facility Communication Officer, [email protected], +355 69 217 8430

HORIZONTAL FACILITY II