Baku Training

National Advisory Meeting on
“The Potential of Cultural Routes for Azerbaijan”

28-29 February 2020

 

The Training provides an overview of the main characteristics of the Cultural Routes of the Council of Europe programme and presents case studies and best practices from the certified Cultural Routes, serving as an essential reference for managers, developers, stakeholders and representatives of member States interested in the implementation of Cultural Routes.

It addresses aspects ranging from the Council of Europe’s conventions to co-creation, fundraising,  governance and marketing of Cultural Routes.

 

The Training consists of 4 modules with the aim to:

  • explore the process of creation of a cultural route according to the criteria established by the Cultural Routes of the Council of Europe programme;
  • focus on the evaluation cycle of cultural routes, the criteria for the award of the “Cultural Routes of the Council of Europe” certification and the preparation of applications for certification;
  • explore key principles for transnational connectivity, network governance and cooperation within and between Cultural Routes;
  • present examples of successful cases and good practices implemented by the certified Cultural Routes with regards to the five priority fields of action;
  • discuss branding, marketing and communication strategies for Cultural Routes in connection with best practices;
  • present examples of national best practices for Azerbaijan.

The Meeting is organised by the Ministry of Culture of the Republic of Azerbaijan.

Friday, 28 February

Day 1

INTERNATIONAL MUGHAM CENTER

10:30 - 11:00 Registration of participants

11:00 - 11:30 Exhibition

11:30 - 12:00 OFFICIAL OPENING

Moderator: Ruslan Hasanli, TV presenter of "Culture Channel"
Abulfas Garayev, Minister of Culture of the Republic of Azerbaijan
Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Culture Routes

12:00 - 13:00 1st PANEL: CULTURAL ROUTES: A MODEL FOR THE PROMOTION OF NATIONAL CULTURAL HERITAGE AND LOCAL DEVELOPMENT

Moderator: Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Cultural Routes
Orkhan Rzayev, Deputy Chairman of the "Azerkhalcha" OJSC

13:00- 14:45 Lunch Break

15:00 - 17:00 2nd PANEL: THE CULTURAL ROUTES OF THE COUNCIL OF EUROPE IN AZERBAIJAN: NATIONAL BEST PRACTICES

Moderator: Catherine Llody, European Route of Historic Thermal Towns Coordinator
Zamir Isayev, Deputy Director of Jewish Humanitarian Organization in Azerbaijan (European Route of Jewish Heritage)
Nizami Aliyev, Sales manager of "Shirvan Wines" LLC (Iter Vitis Route)
Rahman Abdullayev, Scientific secretary of Gobustan National Historical-Artistic Preserve (Prehistoric Rock Art Trails)
Fakhri Gafarli, Sales manager of "Galaalti Hotel and Spa" (European Route of Historic Thermal Towns)
Ilgar Maharramov, Representative of "Grand Agro" LLC (Routes of the Olive Tree)
Aisha Ibrahimova, Marketing manager of "Absheron Olive Garden" (Routes of the Olive Tree)

17:30 End of 1st day

Saturday, 29 February

Day 2

INTERNATIONAL MUGHAM CENTER

09:30 - 10:00 Registration of participants

10:0 - 11:30 3rd PANEL: CULTURAL INSTITUTIONS AND THEIR ROLE IN THE DEVELOPMENT AND PROMOTION OF CULTURAL ROUTES

Moderator: Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Cultural Routes
Maharram Gasimli, Chairman of Azerbaijan Ashugs Union
Asif Usubaliyev, Director of Scientific-Methodological and Professional Development Center for Culture
Hafiz Mirza, Director of Lankaran City Cultural Center
Gulhuseyn Kazimli, Coordinator of "Unforgettable" and "Round table projects" of International Mugham Center
Beylar Aliyev, Director of Saatly Region Cultural Center

11:30- 12:00 Coffee Break

12:00 - 13:00 TRAINING SESSION I: CULTURAL ROUTES FROM THEORY TO PRACTICE

Carolina Clark, Project manager, European Institute of Cultural Route
Catherine Llyod, European Route of Historic Thermal Towns Coordinator
- Cultural Routes development, governance and sustainable management;
- Cultural Routes for sustainable local development: a network approach;
- Branding, marketing and communication for Cultural Routes
Case studies and best practices

13:00- 14:45 Lunch Break

15:00 - 16:30 TRAINING SESSION II: CULTURAL ROUTES BEST PRACTICES

Carolina Clark, Project manager, European Institute of Cultural Route
Catherine Llyod, European Route of Historic Thermal Towns Coordinator
Case studies and best practices from Cultural Routes of the Council of Europe (including a practical activity is applicable)

16:30- 17:00 CONCLUSIONS

Gunel Aslanova, Head of Department for fold art and Cultural Routes development of the Ministry of Culture of the Republic of Azerbaijan
Stefano Dominioni, Executive Secretary, Enlarged Partial Agreement on Cultural Routes; Director, European Institute of Cultural Routes
- Cultural Routes of the Council of Europe crossing Azerbaijan;
- Cultural Routes projcects under development;
- Potential for expending of certified Cultural Routes of the Council of Europe;
- Challenges and opportunities for the development of Cultural Routes in Azerbaijan

17:30 End of 2nd day