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Section 6 - Prizes

Example 1 Germany, ARD-WDR radio and TV Civis Prize against racism and ostracism
Example 2 The European Media Award for Intercultural Television Europa Iris Prize
Example 3 IFJ Prize for Tolerance in Journalism in Press, radio and TV
Other examples of interest:

Example 1 Germany, ARD-WDR radio and TV Civis Prize against racism and ostracism 

The Civis Media Prize promotes the media’s contribution to understanding between cultural minorities and the rest of the population in Germany. This yearly prize for radio and television was set up in 1987 by the Commissioner of the Federal Government for Foreigners’ Affairs, the ARD – First German Television Channel, represented by Westdeutscher Rundfunk Cologne, and the Freudenberg Foundation, Weinheim.

The Civis Prize is awarded to radio and television contributions which deal with conflicts, as well as opportunities and positive trends in the coexistence of different cultures, and which depict these in a differentiated and exemplary manner. Contributions are sought which are both informative, as well as amusing and humorous, which depict opinions impartially, allow migrants to speak for themselves, and do not reduce them to exotic beings on German television. The winning entries are presented at a special Westdeutscher Rundfunk prize-giving ceremony.

A considerable part of the Civis Media Prize is devoted to youth work. Since 1995, Civis has been organising a video competition for committed young people, where they learn to write scripts and to shoot video films. The short films are judged by a special jury made up of media experts and young people. For the first time, in the year 2000 young people from other European countries will be taking part in the Civis video project competition.

With the newly-created Civis Europe, the Civis Prize concept is now reaching the whole continent. In November 2000, the organisers want to honour programmes which fight against racism and ostracism on the basis of common European values, and which depict, in an exemplary manner, the Europe of cultural diversity. Awarded annually for different themes, the international television prize Civis Europe works for a democratic European civil society.

The Civis Media Prize Office in Cologne offers information, documentation and secondary contacts on the theme of cultural diversity in the media. Among the activities carried out by Civis, it is worth mentioning the organisation in May 1999 of the “European Media Conference: Cultural Diversity – Against Racism” that took place in Cologne, in association with Westdeutscher Rundfunk Cologne, and the European Monitoring Centre on Racism and Xenophobia in Vienna. And for the year 1997, the Civis office took over the organisation and running of the European Media Prize, “Prix Iris” (see example 2).

For more information:

Christina Killius
Civis Media Prize
Im MediaPark 5 a
D - 50670 Cologne
Tel: +49.221.454.31.70
Fax: +49.221.454.31.74
E-mail: civis@result.de
Website: www.radiobremen.de/rbtext/rb2/_feature/avis_2htm

Example 2 The European Media Award for Intercultural Television Europa Iris Prize 

As part of the prestigious “Prix Europa”, the Iris Prize is a European professional prize for media productions which provide a well-balanced picture of the multicultural aspects of society, in an innovative way, in the categories ‘Fiction’ and ‘Non-Fiction’. It seeks to improve inter-ethnic relation, by/through television and to stimulate diversity of TV-production in Europe.

In ancient Greece, the goddess Iris, represented as a rainbow, was the messenger of gods. Today, the iris is the colored membrane in our eyes that allows us to see colors. The Iris Prize combines all these meanings: the iris as a symbol for a broad vision, clarity, colorfulness and orientation into the future, which should represent the typical features of independent, modern media.

The prize gives recognition to TV productions which are successful, innovative and accessible to a large audience. It is based on the belief that these programmes can help to create a consensus for a society in which intolerance and inequality will be rejected and opposed. It serves as a stimulus for programme makers and journalists who display greater awareness of the colorfulness of their society, for a greater intercultural understanding. In 1999, the third occasion of awarding the prize it received a large number of entries from 21 European countries.

The Europa Iris Prize is an initiative of the organisers of four similar prizes at national level: the Dutch ASN-ADO Mediaprijs, the British Race in the Media Award (CRE), the German Civis Hörfunk und Fernsehpreis (ARD; WDR) and the Belgian Mediaprijs voor een Harmonieuze samenleving. It is supported by the European

Commission, the Council of Europe, the European Cultural Foundation and the Dutch Ministry of Welfare (VWS).

The Netherlands and Germany share the organisation of the event. The Dutch National Agency against Racial Discrimination (LBR) is responsible for the conference and the Dutch Broadcasting Organisation NPS accepts the entries of the competitors. The Prix Europa office in Berlin is in charge of the award event.

For more information:

National Agency against Racial Discrimination (LBR)
Tel: +31.10 201.02.01
Fax: +31.10 20102.22
E-mail: info@lbr.nl
Website: www.lbr.nl

Tel: +31.35 677 4205
Fax: +31.35 677 2772
E-mail: erik.hogenboom@nps.nl
Website: www.omroep.nl/nps/nps/

Prix Europa office
Tel: +
Fax: +
E-mail: prix-europa@t-online.de
Website: www.prix-europa.de

Example 3 IFJ Prize for Tolerance in Journalism in Press, radio and TV 

The initiative to launch the IFJ Prize originated in 1996 as part of the programme of the International Media Working Group Against Racism and Xenophobia (IMRAX), bringing together media organisations, policy makers and unions of journalists to discuss ways of heightening professional awareness and tolerance in media.

The International Federation of Journalists presents three European Media Awards in 2000, one for the written press and two for the audio-visual sector. These awards celebrate quality journalism which contributes to better understanding within European multicultural society. They recognise journalism which gives a fair and balanced picture of the world and raises awareness of the role media play in maintaining the social and democratic fabric of multicultural society. The IFJ Prize is open to all journalists and programme makers working in any journalistic medium. To coincide with the award-giving ceremony, the European Media Forum is held to debate a topical theme concerning the role of the media in promoting tolerance.

The IFJ Prize is supported by the European Comission, the Council of Europe, the European Broadcasting Union and the European Newspaper Publishers Association.

For more information:

266 rue Royale
B - 1210 Brussels
Tel: +32 2 223.22.65
Fax: +32 2 219.29.76
E-mail: ifj.projects@pophost.eunet.be
Website: http://www.ifj.org/working/issues/racism/prizeeng.html

Other examples of interest: 

· EU - The Lorenzo Natali Prize for Jounalism. A unique competition organised by the EU countries to promote reporting which recognises human rights and democracy as vital elements in the quest for equitable development.

· Netherlands - European Media Award for Equality and Tolerance, a 'multicultural media' ASN-ADO prizes awarded each year by the Dutch Anti-Discrimination Council and the city of Amsterdam.


· UK - George Viner Memorial Fund Trust established by the NUJ for the sponsorship of black journalism students. Tel: +,

· UK - Felix Dearden Memorial Prize, Felix Dearden, a promising Reuters journalist, lost her life in the King Cross fire in London's underground in l987. Her parents wanted the prize fund set in memory of their daughter to help journalist students from a black and ethnic minority background Administered by the NUJ's George Viner Memorial Fund Trust. Tel: +, e-mail: PamelaM@nuj.org.uk


· UK - Commission for Racial Equality, Race in the Media Awards, a media award scheme to encourage more accurate and informed coverage of race relations issues,

· UK - The Ethnic Minority Media Awards [EMMAs] are awarded to media professionals or organisations who have made a special contribution to 'the betterment of the ethnic minority community'.