The city of Sabadell has a welcoming programme and a communication campaign associated that includes images, posters, press releases and social networks. In addition, the communication department is instructed to highlight diversity as an advantage.
The city monitors local media and social networks to know how they represent migrants or minority groups. Indeed, when local media portray people with migrant/minority backgrounds through negative stereotypes, the communication department contacted the concerned media to explain the City Council’s communication policy. Additionally, the city has carried out training sessions addressed to media to avoid negative stereotypes under the Antirumours Strategy "Sabadell Antirumors".
From time to time, public sessions on these topics are also organised. For instance, back in 2017 the City Council organised a round-table in the public library to debate around the impact of the language used by the media, in this case at local level, on the stigmatisation of diversity. Directors of different local newspapers, a freelance photojournalist and a University professor participated.
