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The use of personal data in political campaigning and elections

3rd online African Network Data Protection Authorities workshop
Strasbourg 11 January 2021
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The use of personal data in political campaigning and elections

Consumer and electoral voter data are increasingly being used for ‘data driven’ decision making to strategically target people in the process of political campaigning. As more and more people connect online and access digital services, the variety, volume and intimacy of data generated and captured about individuals may be used to influence them for political purposes. Data and access to individuals that digital connectivity brings, is a powerful mix in political campaigning enabling the profiling and (micro) targeting of individuals. But how effective are these new forms of political campaigning and what are the concerns they raise?

On 7 January 2021, a workshop organised with the African Network Data Protection Authorities has explored key issues, challenges and considerations in the use of personal data in political campaigns, including voter surveillance, drawing from experiences in Africa and beyond and 100 participants discussed lessons that can be learnt to support data protection authorities across Africa.

This workshop was the 3rd of monthly on line workshops on a selection of themes of particular relevance to the African region, on the basis of the principles set forth by Convention 108+, organised in co-operation with the African Network Data Protection Authorities and the support of the Glacy+ Global Action on Cybercrime Extended Programme (learn more).

See details (speakers, programme, documentation) about the 3rd workshop here.