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Back Conference on Media and information literacy

Poto credit: Samir Jordamović - Anadolu Agency (AA)

Poto credit: Samir Jordamović - Anadolu Agency (AA)

What are the examples of good practices regarding the development of media and information literacy (MIL) and how can these examples be applied in the context of Bosnia and Herzegovina? What are fake news, clickbaits, disinformation and pseudo-science, and how can these terms be explained to students? What are algorithms and artificial intelligence, and how do they affect our decision-making process? Did you know that the women are the subjects of the news or sources of information in the traditional media in only 11% of the cases and that women take up only 30% of the managerial positions in the media sector in BiH? All of these information and many more have been presented on 25 and 26 October 2022 in Sarajevo, at the Conference on Media and information literacy. This Conference is organised by the Council of Europe in cooperation with the Communications Regulatory Authority of Bosnia and Herzegovina, as one of the activities marking the Global Media Literacy Week, within the framework of the campaign 'Media Literacy Days'.

Bojana Urumova, Head of the Council of Europe's Office in Bosnia and Herzegovina, emphasised an important statistic from the study on Media Habits and Attitudes - the Internet is now a major source of information for adults in Bosnia and Herzegovina, while the radio is reduced to 30% and print to 13%. She stated that the situation in the last 20 years or so has changed radically in terms of the main sources of information and that we still have a lot to learn. However, Ms Urumova pointed out that the study also shows that citizens often underestimate their ability to critically analyse information.

In addition, the Conference featured the presentations of the Guidelines for the strategic development of the MIL network, as well as a road-map for media literacy policies in BiH. Furthermore, the participants had an opportunity to learn what are the expert recommendations for the development of an effective communication strategy based on international practices and see the presentations of the media literacy-related activities, materials and studies by various organisations working in the field.

This activity is organised within the framework of the Council of Europe project Media and information literacy: for human rights and more democracy, funded through voluntary contributions Luxembourg and Norway.

 

Read more in the studies produced within the project:

Learn more about the activities within the campaign and in the field of MIL in general:

Media and Information Literacy: for Human Rights and More Democracy;

Medijska i informacijska pismenost

 

Sarajevo 25-25 October 2022
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About the project

BOSNIA AND HERZEGOVINA:

Media and Information Literacy: for Human Rights and More Democracy Project (2020 – 2022)

The Media and Information Literacy: for Human Rights and More Democracy project will make a contribution to increasing media and information literacy in Bosnia and Herzegovina, in line with Council of Europe and international standards, in particular in regard to the media literacy-related provisions of the Recommendation CM/Rec (2018)1 of the Committee of Ministers to member States on media pluralism and transparency of media ownership.

 

In more concrete terms, the project has two main objectives:

i) first, strengthening BiH key MIL stakeholders’ capacity to understand and contribute to the creation; subsequent implementation; and monitoring and evaluation of a strategic, state-wide MIL framework.

ii) second, increasing awareness of MIL stakeholders of the importance and complexity of MIL in the specific context of BiH; and stakeholders’ capacities to create and promote MIL content.

 

The objectives of the project will be met through two main components planned between 2020 and 2022, namely:

a) Strengthening knowledge, skills and capacities of the CRA to advance European standards for regulation, self-regulation and co-regulation aimed at improving the performance of and trust in the media, including as part of an overall policy and strategic framework for Media and Information Literacy in BiH.

b) Developing research and creating specific MIL content, aimed at enhancing the awareness of MIL stakeholders of the importance and complexity of MIL, in particular in the context of BiH.

 

Project summary can be found HERE