Intercultural Cities: visibility guidelines
Visual identity symbolises the very image of an institution, a project, a network. With a single, consistent and easily recognisable identity, the cities member of the ICC network can reinforce their image as intercultural cities belonging to a coalition of municipalities that believe and prove that diversity, if managed responsibly and skillfully, is a major asset for their societies, not a threat.
The visual identity approach described below is designed to draw attention to the existence of the Intercultural Cities’ network and of the values of its member cities in all communication media, while preserving the individuality of each municipality in its own institutional communication.
Member cities can use the logo of the Council of Europe associated with the one of the ICC programme for visuals that promote projects, actions and events implemented under the intercultural commitment they have taken within the ICC framework. These projects, actions and events should be then listed among the good practices of the member cities. The ICC team shall be notified of the use made of the ICC logo (by email at firstname.lastname@example.org).
More specifically: the Council of Europe’s logo must not be altered (shape, font and colour). It is bilingual, English and French, the two Council of Europe official languages. It cannot be translated into other languages and can be downloaded here.
The ICC logo must not be altered (shape, font and colour). It exists in several languages and can be downloaded here.
The ICC logo may be associated to member cities’ logos on their websites and official correspondence as long as they are part of the ICC programme.
Member cities are invited to use ICC hashtag(s) when they post on social media like Facebook, Twitter, Instagram, or others, about activities, projects or events related to their intercultural commitment. The ICC hashtag is: #ICCities
The use of the Council of Europe official hashtag is also advised: #coe
Tagging cities’ activities with the hashtag(s) above will help the ICC team increasing the visibility of cities’ actions through the Council of Europe official channels by reposting and sharing cities’ content at global level. Cities are encouraged to notify their communication departments about these guidelines.
THE ARTIST OF MIXING
The intercultural cities are committed to engage people in the promotion of diversity inclusion, in order to enhance the intercultural relationships at local level. Participating cities are not only engaged to shaping policies, they are also relying on the active participation of their residents.
The “Artist of Mixing” campaign is an action that will give cities the opportunity to turn the spotlight on the people that are directly committed to making diversity a resource for the city. The campaign will run during the whole year 2017.
Cities that wish to participate in the campaign can send the ICC team a photo and a short note about the story of the person or group of people active in civil society or with institutional profile, with or without migrant background, that they want to communicate about.
YOUR OWN “ICCities” WEBSITE
Research brings evidence that cities’ intercultural policies and political commitment are the most determining factor of public opinion on immigrants and thus it is highly recommended to use online tools to give better visibility to that intercultural engagement.
That is why the intercultural cities are strongly encouraged to publicly highlight their commitment towards inclusive integration and diversity as an advantage by setting-up a dedicated page on their city website; this will allow them to communicate on activities and projects they are implementing on intercultural issue, and on the related policies.
The dedicated websites/pages can be composed of an introduction stating the mission/mandate of the city’s intercultural commitment and the reasons why the city wants to make diversity work for its inhabitants. Cities could use those dedicated websites to highlight their main projects, initiatives and outputs, linking those pages the Council of Europe Intercultural Cities website.
The Intercultural Cities team can help you design the content for your Intercultural City’s webpage. Write us at: email@example.com.
YOUR CITY ON THE COUNCIL OF EUROPE ICC WEBSITE
Cities participating in the ICC programme have a dedicated page on the ICC website.
The ICC website provides a short profile of the municipality, including its demographic composition, the administrative structure (including the elected Mayor), the results of the Intercultural Index and the good practices. You are strongly invited to check your city’s page and inform the ICC team of any changes/relevant news so to keep your space always up-to-date. Write us at: firstname.lastname@example.org.