The concept of the "Faces of Lublin" awareness raising campaign was developed following the first phase of the Lublin 4 all project, notably after the collection of social research results on the perception of foreign presence among Lublin residents. Indeed, the study showed that most of Lublin's inhabitants were not aware of the presence of migrants and foreign minorities or did not recognize them as an important component of the city's population. The city council therefore decided to invest in an awareness raising campaign to show the Lublin residents the multicultural face of their city. It contacted the photographer Oksana Tsymbaliuk, author of the Faces of Lublin exhibition, to propose her to resume her project of shooting portraits of men and women of Lublin with the aim of presenting and nurturing the cultural diversity of the city. Together with the portraits, interviews were also conducted to collect the respondents’ views on multiculturalism and their opinions on how new initiatives could improve the quality of city life. The photographs and interviews were collected in a Lublin 4 all publication and also published on a dedicated website.
The awareness raising campaign also included the publication of information and data on Lublin's multiculturalism in public spaces such as bus stops and the main means of transport. Lublin 4 all has become the brand of all intercultural activities carried out by the municipality and the core of following intercultural communication strategies.
This good practice has been drafted in connection with the project ITACA - Italian Cities Against Discrimination (n. 963374), co-funded by the REC Programme of the European Commission and implemented by ICEI together with the Municipality of Reggio Emilia, the Municipality of Modena, Mondinsieme Foundation and ISMU Foundation.