"Media has great power in shaping our image of the world – and with that comes great responsibility. Today the media too often fail to live up to this responsibility, especially when it comes to Roma and Travellers. Some media contribute to xenophobia through biased reporting and cheap sensationalism. The consequences can be fatal. For example, the cold-blooded murder of six Roma, including a 5-year-old child, in Hungary in 2008/9 was committed in an atmosphere fuelled by hate speech" says Thomas Hammarberg, Council of Europe Commissioner for Human Rights, in his latest "Human Rights Comment" published today. He calls on to promote ethical journalism and codes of conduct to end the all-negative portrayal of Roma in the media.