Sport is a major field of media content production as well as coverage and an important area for building social cohesion. It is also a source of tensions between groups, communities, or even nations. An outcome of the MARS - Media Against Racism in Sport – programme should be that expression of diversity and non-discrimination are used by all sectors of the media as an ongoing angle for any form of media coverage. By applying this approach, it will lead to innovative modes of production of truly inclusive media contents which will/can contribute to foster mutual understanding.
To go towards achieving this outcome, the MARS programme is offering media professionals (journalism students and trainers, journalists, media managers, etc.) the opportunity to participate in European Media Work Exchanges.