Celebrating European Heritage Days in Albania is already a consolidated tradition initiated for the first time in 1998. The activities held all over the country, with different themes and focuses, have always aimed increasing the public awareness about the values of the Albanian heritage and identity, as integral part of the European heritage.
Festivals, traditional music and popular costumes have always been an important part of the celebrations of European Heritage Days, and this year, they will be the ‘main actor’ , confirming the increasing awareness of the intangible heritage as a very important part of the cultural heritage as well as a factor for economic development. The theme of this year was chosen to promote the richness of the intangible along the famous via Egnatia, an important cultural corridor for the South East Europe (along with via Pontica, Via Adriatica) and the activities will be held in the extremities of this ancient road for the Republic of Albania: in the city of Durres (ancient Dyrrachium) and Korca, close the Ohrid Lake, cities which are very important centers for Albanian cultural heritage and cultural tourism in general.
Traditional crafts fair will be held in both cities promoting the richness of the skills and products produced by local people.
The festival "Pearls of Albanian and European traditional (popular) music" will be another important celebration for EHD, it will be held in the amphitheater of Durres, one of the most important monuments of this type in SEE, and will bring closer to public traditional songs not only from different parts of Albania, but also famous traditional songs from other European countries.
The workshop to be held in the city of Korca, is titled "How to keep alive traditions in the
21st century?" and will bring together scholars, policymakers, experts of the field to talk about the complex relations between globalization processes and living intangible culture. It will seek to identify and discuss phenomena which have positive or negative effects on cultural diversity and its continuous development in general, and on the vitality and the transmission of the intangible cultural heritage in particular. The participants will develop their ideas on possible ways to make use of the forces of globalization to enhance understanding and respect for each other's intangible heritage among and within groups and communities, as well as to raise awareness about the importance of the intangible cultural heritage and to celebrate that heritage world-wide. The threats posed by globalization processes will also be discussed, along with ideas on how to cope with these pressures.
The activities will be accompanied also by a promotion campaign, such as posters, leaflets, advertising in the main medias etc.