The ‘Doing it yourself Step by Step guide’ in Chapter 7 of We CAN! is a toolbox of tips, tools and tactics. It guides the user through the different phases from analysing hate speech to developing an effective alternative narrative to counter it.

Using the tools as individual hand-outs, the facilitator can guide a group through the different phases and steps of creating a counter or alternative narrative. These Hand-outs help structure the process, document the outcomes and enabling the entire group to participate in developing an effective response to hate speech.

Download the complete set of tools available as Hand-outs*


Download Phase 1 - Step 2 - Analyse the intent - page 122

Download Phase 1 - Step 3 - Analyse the content - page 123

Download Phase 1 - Step 4 - Analyse the target - page 124

Download Phase 1 - Step 8 - Analyse impact - page 128

Download Phase 2 - Step 1 - Define objectives - page 130

Download Phase 2 - Step 2 - Define target audience - page 132

Download Phase 2 - Step 2 - Define target audience continued - page 132

Download Phase 2 - Step 3 - Design - page 134

Download Phase 2 - Step 5 - Select Media - page 139

Download Phase 2 - Step 6 - Develop Action Plan - page 141

Download Phase 2 - Step 6 - Develop your calendar and define your supporters - page 142

Download Phase 3 - Step 2 - Engage with media - page 146


* The hand-outs are listed in chronological order and include: phase and step number, name of the tool and page number where the tool can be found in the manual.